Electrolux: Contributing to the Pleasure Principle
By Michele Kadison
Electrolux keeps surprising us with its ability to move vacuum technology even further ahead of the curve. Their Ultra Silencer model is exactly that. When you look at their advertising, you see a baby curled up on the back of the unit, implying that the machine is just that silent, never waking the child. If you are the type who gets the urge to vacuum at odd hours, such as 3 AM when you can’t sleep, then this is definitely the model for you! Vacuum away, knowing that you won’t wake a soul. The unit comes with an 1800 watt motor and claims to be four times quieter than most vacuums on the market. It is created with optimized suction that can be controlled, high tech sound absorption material, along with seals that prevent air leaks. With a low noise floor nozzle, soft wheels that never scratch, a shock absorbing bumper, and an easy grip soft rubber handle, the Ultra Silencer is the vacuum of the future. Or at least the immediate future, for there is yet another Electrolux model that looks like the very next future indeed!
Welcome the Musical Vacuum Cleaner. This model is based on the Ultra Silencer, but comes with an iPod dock and integrated speakers. It seems that the designers of the Ultra were so inspired by its silence that they decided to let ardent vacuumers and music fans combine their passions. The dock is built into the front of the unit, allowing us to listen to music while we vacuum away the dust. It’s the “whistle while you work” concept, which I can verify as making cleaning a true pleasure. Product line manager, Cecilia Gustavsson corroborates by saying that listening to music while we clean helps us stay focused, reduces our stress, and gives us a feeling of well being. Who would have thought that vacuuming could be part of our pleasure principle! Well, thanks to Electrolux, now it is.
